Your products can define your business. A good product can make or break you. However, sometimes it’s the case of poor product testing and not necessarily the case of an overall bad product. With proper product testing, you’re likely to create good products that boost your business to success. But how do you conduct the product test successfully?
It Starts With A Solid Idea
First and foremost, you’ll need to have a solid idea before it can become a product. The first step to successful product testing is having products that can become a success. If you don’t have a good base product idea, you won’t end up with a good product either, and it’s sure to fail in product testing.
However, did you know that you can product test ideas? If you’re looking to create new products for your brand, or if you’re just getting started, you’ll want to make a compilation of your very best ideas. From there, you’ll put together a test panel of sorts. This can be done online, or it can be done in person. Once your panel is together, you’ll be ready to begin product testing in the idea stage.
Having others rate your ideas before you move forward with them is a great initial step to having successful product testing and, in turn, successful products. Consider running a product test at each step along the way or as often as you can. Doing so ensures the best results.
Utilize Online Panels
The internet makes things easier to do. This includes product testing. By using online panels, you’ll be able to reach a wider audience. Platforms like productreportcard are great for putting products and ideas in front of people. It allows you to get an idea of what people actually think of your product. Places like this work by offering a free product in exchange for their honest review and opinion.
This type of controlled review is crucial for successful product testing. It instantly and easily puts your product into the hands of those who would possibly be interested in it otherwise. Not only that but this type of service and panels guarantees that you actually get feedback and reviews. This is a direct form of product reviewing that takes the leg work out of the equation, making it easier than ever to get real opinions from real consumers.
Monitor The Data
There are many steps to successful product testing and closely monitoring your sales data is one of them. This is because noticing trends is exceptionally important while you’re still testing a product.
If you’ve done a soft release of your product and you’re looking to learn more about how well it’s doing, monitoring trends and data is crucial. Take note of where your product is doing best. Where are you making the most sales? What are online reviews saying? Has your market changed in any way? Be sure to note any trends or changes in your sales. Figuring out who is buying your product and what they’re possibly saying about it is a great way of figuring out where it does well and what needs to be changed to make it do better.
During this phase, it’s important to remember that sometimes it’s not a bad product but the wrong market. For instance, cheeseburgers wouldn’t sell well in a vegan community. Consider the market where your product is selling and where it’s failing, and use this data to notice trends and adapt your sales and product accordingly. It’s important to note that sometimes trends like these are useful when expanding and developing new products as well. Using the metaphor above, the vegan community may not buy beef burgers, but they’d probably buy imitation beef burgers. In this scenario, offering another product and expanding the business would do well. The same could apply to your product and market as well.
Follow The Steps
There are many steps to successful product testing, from creating ideas to market testing and more; it’s important to be thorough. Some of these steps include:
- Idea creation
- Idea and concept development and testing
- Business analysis
- Product development
- Test marketing
- Commercialization/monitoring and evaluation
Follow steps well, whether following the ones above or crafted by your own marketing team. Be thorough with each step and carefully note as much as you can. And don’t be afraid to think outside of the box sometimes as well.
Product testing is very important for a successful business. It’s during the testing stage that you’ll learn where a product will do well and what may need to be changed about the product as well. Carefully handling your product testing stage is important, which is why using an online panel is helpful. The more real people you reach, the better idea you’ll have about the potential success of your product. However, it’s also important to remember that sometimes it’s not a bad product, but the wrong market!