How LinkedIn Videos Can Boost Your Marketing Strategy

LinkedIn, a social networking site that’s been around since 2003, has grown steadily in popularity as more and more people use it to develop professional connections. It has become a great platform for professionals to find jobs and network with other professionals. You can use LinkedIn to find the right links to help you advance your career or to find key decision-makers within an organisation. It also allows potential new contacts to learn more about you and the type of person you are. 

What are LinkedIn Videos?

LinkedIn videos are another way businesses can use video content on their social media profile. It’s a way to showcase behind-the-scenes footage, introduce new team members, and show the company’s culture with high-quality video content. This can help connect the company with its customers in an intimate way.

LinkedIn video marketing is one way to stand out in an increasingly crowded market and make yourself or your company known in the digital world. However, many companies either don’t know how to utilize videos effectively or are missing out on a huge opportunity.

Here’s How Linkedin Videos Can Boost Your Marketing Strategy:

• They’re shareable and help with link building:

One of the biggest challenges companies and marketers face today is getting their target audience to focus on their brand and build awareness. LinkedIn video ads can help companies and marketers do precisely that. Instead of just uploading a video to YouTube or another video-sharing platform and waiting for people to find it, you can reach out to your target audience through LinkedIn. Just ensure you offer them value in exchange for their time – this can mean offering a coupon, a chance to win something, or simply educating them through your video content. You should also ensure that you include a call-to-action at the end of each video that prompts viewers to share it with others on LinkedIn.

• They’re professional and help build brand reputation:

In today’s digital world, entrepreneurs compete with big brands and multi-million dollar companies for minimal attention. By incorporating linkedin video advertising into your marketing strategy, you can show viewers that you understand their decision-making process and have the professionalism of a more prominent, established name. This will help differentiate yourself from bigger brands, which may be perceived as less trustworthy by your customers. This also means that if your company is new to the market, it will catch more eyes due to the professionalism of your marketing material.

• They’re great for expanding your social reach:

Linkedin video ads are another way to expand your overall social reach and increase exposure for your business. By sharing a video on LinkedIn, you’re reaching an educated, targeted audience that’s happy to engage with you. However, if you’re going to share one video, why not make it a multi-channel marketing campaign? That way, you’ll not only be increasing the value of your content by including it on other platforms but also showing viewers that they can continue to interact with you by sharing the video online. This is a great way to create a conversation around your business and retain new customers.

• They allow you to make an impact with two-way communication:

By sharing videos on LinkedIn, you can also let your viewers know what’s new and exciting about your brand and give them a chance to provide feedback if they want. You can then interact with those who have provided feedback and use it to showcase your business’s development.

• They help you build trust:

One of the most challenging things for companies to do when they’re starting is gain the trust of their customers. To build trust with your audience, ensure that you consistently share quality content that people will find valuable. If you consistently provide new and exciting information, you’ll be able to build a loyal following who will be more likely to buy your products or services. When they’re happy with what they see, they’ll likely recommend your brand to their friends and family.

• They help you show personality:

Since there are a lot of videos on LinkedIn all the time, it can be difficult for people to decide which ones are good or bad. By creating interesting content relevant to your industry, you can make yourself stand out from the crowd, and people will associate your company with more positive things.

• They help you show that you’re a great brand for your customers:

If you have a business brimming with character, one of the best ways to get people to associate that with your business is by posting videos on LinkedIn. When people see what they like about your company, they’ll want to experience more of it through your website or social media channels. This will help them become more loyal and keep coming back for more.

• They’re a great way to stay connected with potential clients:

Most people today have a smartphone, which means they’re always online. If you have a business that’s active on social media, making videos on LinkedIn can help you reach people already on your network. Once they’ve watched your video, they’ll be much more likely to seek you out and start engaging with you in the future.

• They help you stand out from the crowd:

We live in an age where one of the biggest priorities for companies is to be found online and to make their products more accessible to consumers. By producing great content, you’ll be able to build a memorable brand persona, providing your company with an advantage over other businesses.

•  They allow you to connect with other businesses:

The more familiar people are with your business, the better it will be for promoting your company and showing new people what they’re missing out on. This can create a snowball effect where more and more companies will want to work with you, allowing you to grow your marketing reach quickly. In addition, the more connections you have on LinkedIn, the easier it will be for people to find your profile when they want information about your brand.

Closing Thoughts

While you can derive many benefits from using LinkedIn videos, one way it shines is in building brand reputation and increasing exposure among potential customers.

LinkedIn helps you showcase your professional life. This means that if you’re going to be sharing videos on the site, ensure they’re of high quality and will attract new viewers. The videos should also be relevant to what people are searching for, so you must do some research. It’s always best practice to try and keep things short and ensure that every video has a beginning, middle, and end.