Currently, many entrepreneurs use influencer marketing services to promote company goods or products. In order for these promotional activities to be successful, the right influencer marketing strategy is needed.
So, what is influencer marketing? Why is influencer marketing such a useful strategy today? What are the advantages of using the services of an influencer?
Want to know the answer? For that, let’s see the full explanation below.
What is influencer marketing?
Influencer marketing is a company that works with influencers to market the company’s products. The goal is none other than to expand the reach of product marketing so that sales of goods increase and make big profits.
How to Execute an Influencer Marketing Strategy
The influencer strategy can be carried out in several steps, including:
- Choose Your Target Audience
The first step is to select the target audience first. The selection of this target audience can be determined from the demographic data of the audience or potential consumers. Demographic data can be seen from age, place of residence, occupation, status, and others.
By determining the target audience, it will make it easier for companies to create marketing content, messages to be delivered, social media platforms to be chosen, potential influencers from certain circles, and information selection favored by the audience.
- Create Product Marketing Goals
If a company wants to succeed and make a profit, then determining marketing objectives is also the most important factor. There are several types of product marketing objectives, namely increasing sales, increasing the number of followers, attracting new consumers, increasing engagement with the audience, and increasing brand awareness.
- Choose Influencers Who Will Promote Products
The next stage is to determine the influencers that will be invited to work with the company. The selection of influencers also adjusts to the target audience. For example, if the company chooses a target audience of teenage girls, then choose influencers who become idols or role models for these teens.
Examples of influencer marketing can be chosen from any circle, such as celebrities, beauty experts, health experts, designers, political figures, and other public figures who have a large number of followers on social media.
In addition, companies also need to pay attention to the budget or budget to pay for the services of these influencers. Make sure the chosen influencer has a good image in the eyes of the public.
- Planning Promotional Campaigns
In the next stage, the company needs to create a campaign or product promotion campaign. Promotional content can be created by influencers. However, the company can also provide some directions, such as creating product information, submitting an attractive CTA (Call to Action), including discount codes, and other important things.
- Choose the Right Social Media
In this case, companies and influencers need to determine which social media will be used for product campaigns or promotions. Both parties can choose whether the campaign will go live on Facebook, Instagram, TikTok, or Twitter. This method needs to be done because each social media has its own characteristics and is different from one another.
- Do a Strategy Evaluation
After carrying out all the strategies, the last step is to evaluate some of these strategies. If there are deficiencies in implementing the strategy, then it is better to fix it immediately and do a better influencer marketing strategy.
Thus an explanation of several influencer marketing strategies to increase the number of sales of a company’s products. How? Are you also interested in using influencer marketing services?